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Category: The Bottom Line

Oct
16
2018
Is any PR good PR?

There’s an old saying in Marketing and PR, which you might have heard before: Any press is good press. The concept is pretty simple: stay in the news, get attention, enjoy the benefits. It’s better to be in the news than not, right? We know all kinds of celebrities and reality stars that subscribe to […]

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By admin October 16, 2018

Oct
9
2018
Great Worker! Wrong Job?

Employee retention and internal promotions are good, right? The cost of finding, hiring, and training a new hire is reduced, while the potential for existing staff to grow within the organization is greater. Sounds like a perfect plan for succession and progress! Unfortunately this is not the reality for every employee at all companies.  Promoting […]

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By admin October 9, 2018

Sep
18
2018
Personal Hygiene – How to Enlighten an Employee

Business Owners face a myriad of issues every day, not least of which involves human resources and the people who keep the company operating. As I’ve written before, it is important to recognize employees when their job is performed well, and equally important to recognize when a job is done not well. It is also […]

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By admin September 18, 2018

Jul
24
2018
What to do about Workplace Bullying

(Originally published Sep. 24, 2014) What comes to your mind when you hear the word “bullying?” Brats in the playground, pushing and shoving on the school bus or perhaps it’s the online flaming that has generated so much press in the last few years. But bullying in the workplace, nah, it didn’t come to mind, […]

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By admin July 24, 2018

Sep
26
2017
How to Take Away an Employee Perk

Employee perks are intended to inspire, motivate, encourage, and reward Company loyalty. They can spur employees to do better work as well as prompt creativity. The variety of perks is limited only by your imagination and budget and can range from paid time off, free food in the break room, babysitting services, gym memberships and […]

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By admin September 26, 2017

Jul
25
2017
How to Stop Making Bad Decisions

How could I ever buy THAT? Why did I think that he could ever be a good Manager? I shouldn’t have rented this new office space. I was reactive when I hired him, why didn’t I think it out longer? I should have charged them more! Yes, we’ve all made bad decisions in our lives. […]

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By admin July 25, 2017

Jun
26
2017
Help! My Top Employee Was Caught Lying

Have you ever caught an employee in a lie? How serious was the lie? Did the person own up to it? Were there any repercussions? Lying under any circumstances should not be tolerated. In a professional setting, a lie of any sort, can erode confidence in your company, diminish morale or cause turmoil among coworkers, […]

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By admin June 26, 2017

Jun
12
2017
Three Ways to Reduce Client Churn

In business, a general rule of thumb is that it is much more costly to search for and acquire New Clients than to retain and grow existing ones. Still, many Companies opt to spend precious time and money on Client Prospecting for New Business Opportunities, hoping that the addition of multiple new accounts will lead […]

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By admin June 12, 2017

Mar
21
2017
Who’s Doing What?

Tell me if this sounds familiar: How did THAT happen? Why didn’t John hand that off to Mary? Who was supposed to take care of it? What’s our project status? Inadequate internal communication and coordination can undermine your Company’s productivity, client satisfaction, and business growth. Many Companies are not aware of how much chaos actually […]

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By admin March 21, 2017

Mar
14
2017
Get Over It! Impact on You and Your Staff

Let’s face it – the occasional setback can happen in any business. You lose an account when a client decides to go in a different direction. The economy nosedives and impacts your profitability. A key employee suffers a major health issue and no one is cross-trained to take over. A key employee leaves your company […]

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By admin March 14, 2017